From the creators of Paradise Killer, Kaizen Game Works, comes open world mascot management crime drama Promise Mascot Agency. It’s set to release in 2025 for PlayStation 4/5, Xbox One/Series X|S, Nintendo Switch and PC via Steam, Epic Games Store.
Kaizen Game Works has collaborated with well-known Japanese video game artist and director, Ikumi Nakamura (The Evil Within, Ghostwire: Tokyo) and concept artist Mai Mattori on concept and art direction for Promise Mascot Agency. The pair helped Kaizen design and develop the world and characters, working together to create a unique Yakuza family, a repurposed love hotel and a cast of memorable, occasionally-horrific mascots.
To bring the concept art to life, Kaizen Game Works worked with Inko Ai Takita, a Japanese manga artist based in the UK who illustrated Promise Mascot Agency’s band of freaks and weirdos in her signature manga style.
Promise Mascot Agency features a soundtrack from two composers. Firstly, Irish musician Alpha Chrome Yayo (real name Peter McCaughan) has been self-releasing a vast catalogue of diverse, genre-twisting albums since 2018 and is bringing his unique musical mind to the streets of Kaso-Machi. Additionally, the game will feature music from Japanese industry veteran Ryo Koike (Resident Evil 4 (2023), Ninja Gaiden II).
About Promise Mascot Agency
Crime! Drama! Intrigue! What has happened to Michi?
Michi, a disgraced yakuza lieutenant, is exiled to a cursed town to turn a bankrupt mascot agency into a profitable enterprise. As he struggles in his new life, can he manage to make a successful business and unravel the conspiracy behind his exile? He’s helped by Assistant Manager Pinky, who happens to be a mascot herself.
A new home to explore! What secrets will you discover in your adorable Kei Truck?
Explore Michi’s new home of Kaso-Machi in his run-down (but upgradable!) truck. There’s plenty to discover in this forgotten Japanese town – new friends to make, collectibles to find (and destroy), other businesses to partner with and, most importantly, a variety of mascots to recruit.
Mascots! Living, breathing creatures of untold flesh! Can you befriend them?
As we all know, mascots are living creatures that have coexisted with mankind since the dawn of history. Mascots have their own hopes, dreams and desires and you’ll need to negotiate to recruit them. Some mascots want money, some want fame, some want a rice ball from the local convenience store and some want to see the entire world burn to ashes in glorious hellfire. Who will be your favourite?
Watch out, mascots! Will the job be completed successfully?
Once they’re on the books, mascots can be trained and sent out on a variety of jobs to make money, gain experience and spread the name of the Promise Mascot Agency far and wide! Of course, jobs don’t always go to plan – whether it’s a narrow doorway, kitchens catching on fire or dreadful nightmare spirits, danger lurks around every corner.
It’s up to you to assist your imperilled employee using Hero Cards, cards representing a variety of characters you’ll meet during your days in Kaso-Machi. With tactical card usage, your mascot can overcome any challenge and win hearts, minds and a healthy paycheque.
Go go, Michi and Pinky! Solve the mystery and create a home for mascots everywhere!
Watch the announcement trailer below:
